i-CAN provides one stop solution to all the international students, workers, and immigrants of Canada more than any other immigration service. We do this by checking the reliability of all the given information sources online, confirming with the renowned consultants and lawyers, enabling collaboration between potential seekers and consultants, and providing access to reliable and checked information of various immigration processes.
This project was executed by me and my colleague Abhilasha Joshi. Our goal was to create a complete brand identity from the scratch including the brand name, logo, color palette, typography, visual elements, tone of voice, logo animation, brand guidelines, and various brand application.
MY ROLE
Designer, Animator, and Sound Designer
Brainstorming
For every project, research is our initial step. However, before seeking inspiration and resources online, this time me and Abhilasha began with brainstorming and discussing our day to day problems. Focusing on our own challenges and requirements, we recognized the necessity for a comprehensive solution regarding immigration consulting services in Canada. Thus, we decided to develop a brand catering to international students and workers' needs, offering information and resources to facilitate their move from another country to Canada for education and work, ensuring self-reliance.
research and planning
Once we conceptualized our idea for the brand, we delved into researching existing brands and gathered relevant resources. To gain deeper insights, we conversed with students and conducted surveys. Subsequently, we devised a project plan using Google Docs, which became the foundation for our endeavour.
BRAND ADJECTIVES
Sketching and Ideation
Once we had our problem statement defined and the voice of our brand, we moved towards sketching and ideation. We crafted logo designs and utilized various ideation techniques to define the brand identity. The next step was to decide the brand's mood board, fonts, and the colours.
Logo animation
